PMD Tea (BD + Website)

About the Client

P.M. David Silva & Sons (PMD Tea) is a family company founded as a small independent tea shop which expanded to become a specialist in tea transportation and plantation supply. First established in 1945 in Ceylon’s world famous Dimbula Valley, the business provides and transports the world’s most sought-after teas, hand plucked and ethically sourced.

Overview

Looking for fresh opportunities

PMD Tea supplies tea across the world directly to hotel chains, clubs and other establishments. However, PMD Tea realised that they were not turning their popularity into further revenue. Consumers, after enjoying their tea, had no way of purchasing more for their own private use. A significant opportunity existed for PMD Tea to provide an online retail site where consumers, having enjoyed their tea, could make further purchases.

How We Helped

Exploring new avenues

One of our associates was brought in by PMD Tea to:

• Establish the viability of a consumer-facing business
• Secure the necessary funding for expansion
• Create a high-quality website to enable the sale of teas to consumers
• Working alongside PMD Tea’s Managing Director, one of our associates wrote a business plan that successfully secured funding for this new venture.

We also managed the build, test and deployment of their new website using our expertise in both WordPress and WooCommerce.

This involved using plugins so PMD Tea could offer:

• Coupons – to attract new buyers
• Bundles – to increase number of sales
• Offers – to secure repeat purchase from loyal customers

Site visitors received excellent value for money as a result – and the company’s average order value increased by 40%.

Quarterly revenue up by almost 500%

By implementing WooCommerce as part of PMD Tea’s website, our associate helped them to sell a wide range of high-quality teas efficiently online. PMD Tea can now make website changes in-house, with no need for high levels of technical support.

The website has been a huge success. Since its launch, PMD Tea has enjoyed impressive results.

Within the first 20 months:

• Quarterly revenue increased by almost 500%
• Average Order Value increased by more than 40%
• 98% of Trustpilot reviews are 5 star
• Over 40% of orders are generated by repeat customers