Grow your pipeline
Lead Generation
For your business to stay ahead of the curve, you need a clear vision of the sales pipeline. We can help!
Lead generation is crucial for your business' success, but for many it is unenjoyable. Many people put it at the bottom of their 'to-do' list, and it's difficult to maintain the momentum or consistency an in-house campaign needs.
61%of B2B marketers say generating high-quality leads is one of their biggest challenges.
Outsourcing this part of your marketing can help.
Why it matters
Not all leads are equal
For your business to stay ahead of the curve, you need a clear vision of the sales pipeline: knowing where a sale is coming from in three months' time.
Each lead is a potential customer… but not all customers are equally valuable!
How we can help
Generate hot leads
Knowing how to find, prioritise and close leads is essential for your success. Brolly Marketing aids your lead generation by looking at three key areas.
Database development
A clean, enhanced CRM with the best prospects identified.
Warming up leads
The right marketing techniques, handpicked for your campaign.
Appointment setting
Door opening, so the conversation actually happens.
You are supported through these stages by quantifiable research, so you know exactly where to improve.
Step one
Database development
Every company needs an effective database (or CRM) to maximise sales performance. Many businesses settle for Excel, but this doesn't do what you need it to. Many CRMs are also full of unreliable, out-of-date information, which makes them difficult to use effectively.
Brolly Marketing helps our clients clean up and enhance their database, then identify the best prospects to develop.
We work with the leading systems
- HubSpot
- Salesforce
- Pipedrive
- Zoho
- Insightly
Step two
Warm up your leads
By using a range of appropriate marketing methods, we warm up your prospects and opportunities, handpicking the best techniques for your campaign.
LinkedIn
Connect and develop contacts where your buyers already are.
Telemarketing
Get to the decision-maker directly.
Email
Personalised messages with a big impact.
Social media
Get your name out to targeted audiences.
Blogs and articles
Engage readers and increase your search ranking.
Step three
We support you through every step
All of this is backed with outstanding collateral, to get your message across:
- The optimum website
- Case studies
- Testimonials
- Copywriting
Whether you want to reach new prospects, convert a 'maybe' into a yes, or establish an effective lead database for your company, Brolly Marketing can help.
Take it further
Balcombe AI
Once the pipeline is running, our sister company automates what sits behind it: lead qualification, reporting, and the admin that eats a sales week.
Take a look at some of our work
Or call Brolly Marketing today on 0203 026 6697 for a no-obligation chat, to see how we can help your business grow.
Interested?
We'll be happy to talk or meet with you for a free, no-obligation discussion about how we can help you.
