Print Lead Generation

About the Client

Just Displays is a large-format printing and display company, producing materials for exhibitions, retail, marketing, museums and signage. They are very committed to minimising their environmental impact, and are unusual in the printing industry, as they hold the coveted ISO 14001 environmental quality standard.

‘Our new website isn’t producing the leads we want – can you help us generate quality, regular leads from our site’

Graham, MD of Just Displays

Overview

Making their website work

Their new site looked the part – nicely eye-catching and full of images. However, it wasn’t presenting to Google well and it lacked many of the marketing techniques needed to impress, engage and get visitors to enquire.

Just Displays wanted to:

• Increase website traffic
• Generate more leads
• Add an updated blog section and fill it with content
• Show the diverse services quickly from the home page
• Impress the visitors and lengthen their stay
• Create videos for the site

How We Helped

Increasing brand and product awareness

Brolly Marketing streamlined the site to make it clearer to customers the benefits that Just Displays could offer them.

This included:

• Adding a homepage slider with clear key messages
• Adding strong ‘calls to action’ on all pages, to generate more leads
• Simplifying the navigation, using a megamenu with pictures
• Adding keywords and optimising for search engines throughout
• Improving the upload facility for artwork

SEO was implemented following keyword research, to establish exactly what display graphics buyers search for in Google. This information was used to:

• Identify new pages which are needed, and what to call them
• Re-write the copy to include key search phrases
• Rename existing pages in accordance with the key offering
• Add blogs which would attract visitors

5 times more customers and the leads roll in

We had warned Graham that this work usually takes at several weeks to give strong, tangible results. This turned out not to be true! Within the first three weeks we saw a:

• Five-fold increase in visitors
• Regular flow of good quality enquiries

Ongoing support

As a result of these successes, Just Displays asked us to host and maintain the website. We regularly update it with new content and ensure that it remains popular with visitors and Google alike.

Our website had not been performing very well for a number of years, it required a complete overhaul and refresh. Since handing this project over to Nicola and her team the level and quality of enquires and leads reaching us has increased substantially. Brolly Marketing provides an exceptionally good and very friendly level of service to Just Displays.

Graham, MD of Just Displays

Cost-effective video

A good website needs to have video to really get traction with prospects and search engines. Just Displays want to try this out without spending a fortune! We recommended their first go at video should be for blogs or just to illustrate how some products worked. As the production quality for these types of video doesn’t need to BBC standards, we knew they could be produced inexpensively.

We chose to create short files to illustrate the new EcoSleeve, a highly sustainable range of exhibition stands and displays. Brolly created these videos in-house at a low cost, and they have shown Graham how powerful video can be!

Videos can be used widely as:

• Fantastic social media content
• Eye-catching videos and demos on the website
• Within E-shots – videos are so much more powerful than words!
• Supporting Just Display’s sales process

Just Displays were immensely pleased with the final website and the videos used on it. They have since enlisted Brolly Marketing’s services in many other aspects of their marketing strategy. This includes email marketing, the launching of a new company product, and a LinkedIn lead generation campaign.