Who we work with
Lead Generation for Training Providers and Coaches
Training and coaching is a relationship business. Everyone knows that.
Training and coaching is a relationship business. Everyone knows that.
The bit nobody talks about is how you build those relationships before someone already knows you. That’s exactly what we help with.
The challenge
Why marketing feels hard for training providers and coaches
If you’re honest about it, most of your business probably comes from people who already know you. Referrals, repeat work, warm introductions. That’s not a bad thing. It just has a ceiling.
A few things we hear regularly:
- You rely on referrals and repeat business, but growth needs a more active pipeline.
- Your buyers, L&D managers, HR Directors and MDs, are on LinkedIn, but connecting with them at scale without seeming spammy is a skill in itself.
- You know your content could be better, but finding the time to write it consistently is another matter.
- You’ve tried digital marketing before and found it either too generic or too expensive for what you got back.
- You’re not sure whether you need a CRM, a new website, a social media strategy, or all three.
These aren’t unique problems. They’re exactly what we help with.
How we help you grow
We don’t do one-size-fits-all marketing. We look at where you are, where you need to be, and what will actually move the needle in your sector.
Our services
The services most relevant to you
Proof
What this looks like in practice
452 messages. 83 replies. 50 meetings booked and 29 warm conversations, all in four weeks from a campaign that had previously generated nothing at all.
For coaches especially, your story is your strongest business development tool. Most coaches never think to use it. We help you find it and put it to work.
452
messages sent
Over four weeks.
50
meetings booked
Plus 29 warm conversations.
83
replies
From a campaign that had generated nothing before.
I have worked with people who claim they can use social media to improve a business’s profile and revenue. Unlike these so-called marketers, Brolly delivers… I have acquired a number of new clients, and reconnected with former clients to generate new business.
Why Brolly
Why training providers & coaches work with Brolly
We’re not a generalist agency. We work predominantly in B2B professional services, and we understand the sales cycle, the relationship-led nature of the sector, and the scepticism many people have towards agencies who’ve never really worked in their world.
- Senior expertise, without the overhead.
- Sharon Shapiro has over 30 years of B2B sales and marketing experience. When you work with Brolly, you get direct access to that expertise, not a junior account manager.
- Your outreach sounds like you, not a template.
- Every campaign starts with a discovery session where we invest time understanding your story, your background, and what makes you different. For coaches, this matters more than in almost any other sector: your clients buy you, not just your methodology. We don’t insert your name into a generic script. We build the message around who you actually are.
- We go from first contact to booked meeting.
- Most LinkedIn outreach services stop at generating connections. We track every response, help you craft replies, and support you all the way through to a booked conversation. You focus on the meeting. We handle everything before it.
- We tell you what you actually need.
- We’re here to help you grow, not to sell you services you don’t need. If your website needs more work than your LinkedIn, we’ll say so. We give you an honest view of where your time and money will have the most impact.
- The benefits to you of an associate model.
- Brolly works with a network of specialist associates. That means you get the right expertise for every part of your marketing without paying for a full in-house team.
Take a look at some of our work
Campaigns we have run in training providers & coaches.
Frequently asked questions
How long before we see results from LinkedIn lead generation?
It depends on which type of campaign you’re running. If you’re re-engaging your existing LinkedIn network, conversations typically start in the first week or two. In a recent campaign for a leadership coach, 50 meetings were booked in 4 weeks from 452 messages. If you’re building connections with new prospects, there’s a list-building phase first. Most clients start seeing results from around week 5. We set realistic expectations from the start and track everything transparently.
My previous LinkedIn outreach got very little response. Can that be fixed?
Usually yes, and the fix is almost always in the messaging rather than the targeting. Most people we speak to say their LinkedIn inbox is full of automated messages. They all look the same. The difference is in the approach: we work with you on a discovery session to find your story, then we write and send messages that are personal and specific to each person receiving them. That approach consistently outperforms promotional messaging by a significant margin.
Do we need a big budget to work with Brolly?
No. We work with individual coaches, small training businesses, and established providers. LinkedIn campaigns start from £1,300 per month, with a one-off setup fee of £500. Our model is built around giving you senior expertise at a sensible cost, which is why the associate model works so well for our clients.
Can you help us with our LinkedIn profile as well as outreach?
Sometimes, yes. If your profile isn’t in good shape, there’s little point running a campaign: people will visit it after receiving your message and it needs to do its job. We review it at the start and tell you honestly whether it needs work before we go live. We don’t do it as a matter of course.
We’ve tried marketing agencies before and been disappointed. How is Brolly different?
Honestly, we hear this a lot. The most common issue is that agencies sell a service rather than a solution. We start with a conversation to understand your actual business goals, then recommend what we think will work, and only that. If something isn’t right for you, we’ll say so.
Ready to talk?
Start with a conversation. No obligation, no jargon. We’ll tell you what we think would actually work for your business.
Call 0203 026 6697 or email sales@brollymarketing.co.uk