Build your presence
SEO That Drives Real Business Growth
Most businesses investing in SEO are measuring the wrong thing. Rankings and traffic are means to an end. The end is enquiries, bookings, and sales from people who were actively looking for what you do.
That is what we focus on. Our SEO connects search performance to commercial outcomes. We care about more than just search engine metrics.
What we do
We provide practical, commercially focused SEO support across seven areas. Each one connects directly to how your website performs for real customers.
SEO Strategy & Roadmapping
We identify the search opportunities that matter most to your business and build a clear plan for improving visibility and attracting relevant traffic.
So thatYou know exactly where to focus, in what order, and why.
Technical SEO & Website Performance
We improve site architecture, page speed, and technical foundations so search engines can understand your website and users find it fast and reliable.
So thatYour site stops losing rankings and visitors to technical problems you may not even know about.
Keyword & Search Intent Research
We identify what your potential customers are actually searching for and align your content with the intent behind those searches.
So thatYou attract visitors who are already looking for what you do, not just browsing.
Competitor Analysis
We analyse the websites already ranking for your most important search terms: how they structure content, what they target, and where the gaps are.
So thatYour SEO decisions are based on real market insight, not guesswork.
On-Page Optimisation
Clear page structure, effective metadata, and well-organised content help search engines understand your site while making it easier for visitors to navigate.
So thatSearch engines can read every page properly, and visitors can find what they came for without hunting.
User Experience & Conversion
We focus on usability, clarity, and interaction design so visitors can quickly find what they need and confidently take the next step.
So thatMore of the traffic you already have converts into enquiries or sales.
SEO Audits & Performance Analysis
A detailed audit identifies how your website currently performs in search and where improvements will have the greatest impact.
So thatYou get clear, prioritised recommendations rather than a list of technical observations with no direction.
Stephen ShoneSEO consultant
Who you work with
Meet your SEO consultant
Stephen Shone has spent more than twenty years working across search optimisation, web development, and digital marketing. His combination of expertise is rarer than it sounds and matters.
He understands websites from the inside out.
Most SEO consultants know how to optimise a website. Stephen also knows how to build one. His background as a web developer means he can identify technical issues that a pure SEO specialist would flag but not fully understand, and work directly with your development team in their own language. This closes the gap between what gets recommended and what actually gets implemented.
He also holds an academic background in User Experience and Interaction Design, which shapes how he thinks about search. Getting someone to your website is only half the job. What they do when they arrive matters just as much.
He will not recommend SEO unless he believes it will work.
Stephen’s approach to a new campaign starts with an honest assessment of what is achievable. If the search opportunity is not there, or if the effort required would not justify the likely return, he will say so. This is not what every SEO consultant does. Most will take the brief and begin. Stephen would rather have a direct conversation up front than deliver months of work to disappointing results.
That same rigour applies throughout a campaign. Every recommendation is grounded in genuine search demand and realistic competitive analysis, not optimistic projections.
His focus is on results, not reports.
Brolly specialises in sales and business development. That philosophy runs through everything we do, including SEO. We are not interested in presenting a dashboard full of improving metrics if it is not translating into enquiries. Stephen’s work is measured against commercial outcomes, and that is how he works best.
Our own search performance
Results, not reports.
- Organic visibility
- Brolly Marketing has experienced steady growth in organic visibility, reflecting the success of its SEO and digital marketing strategies. This upward trend highlights improved online presence, stronger search performance, and increased opportunities to attract qualified leads.
- Keyword distribution
- The distribution of keyword rankings shows significant improvement, with more keywords moving into Top 10 and Top 3 positions. This indicates stronger search engine performance, greater visibility for target services, and enhanced potential for organic traffic growth.
Why Brolly for SEO?
Many SEO providers focus on rankings, keyword reports, and technical metrics. We focus on what those metrics are supposed to produce: more of the right visitors, and more of them taking action when they arrive.
- Stronger visibility that actually converts.
- We combine SEO with usability.
- No campaign begins without a realistic view of what is achievable.
- We start with an honest assessment.
- Recommendations that can be implemented, not just reported.
- We understand how websites are built.
- Search as a sustainable source of inbound enquiries, not a standalone activity.
- We connect SEO to your wider commercial strategy.
- From early-stage businesses building their first search presence to established brands strengthening an existing one.
- We work with organisations of all sizes.
Case study
Hawes Construction Group
We improved the digital search performance of Hawes Construction through a highly collaborative strategy that combined technical SEO correction with specific sector research. Stephen began with a detailed competitor analysis to examine which rival pages were already ranking high within the construction sector, ensuring we monitored the right keywords. We used these insights to guide a complete content restructuring, fully rewriting their service and sector pages. Crucially, beyond relying solely on AI-generated reports, our specialist interpreted the data to distinguish between inaccurate suggestions and strategic actions that actually aligned with business goals.
When a client error led to URL changes that caused rankings to drop, Stephen identified the problem using Semrush data and reverted the URLs to restore their position. Throughout the project, the client actively supported the strategy by successfully securing quality backlinks. This joint effort ensured the website was thoroughly optimised, generating a high volume of new business enquiries and a significant increase in overall website activity.
Take a look at some of our work
Search is one part of how we win work for clients. These are campaigns where it played its part.
Interested?
We'll be happy to talk or meet with you for a free, no-obligation discussion about how we can help you.
