Build your presence
Social Media
Did you know that 74% of all purchases are influenced by social media? We can help you make full use of your socials.
Social media lets you influence potential clients directly and get your name in front of a modern audience. Everyone benefits from it. It is just a question of how.
74%
of all purchases are influenced by social media
Including the ones that end in a signed contract.
90%
of businesspeople check your LinkedIn profile before meeting you
Your profile is the meeting before the meeting.
18 mths
of consistent posting before you reach maximum leverage
Which is why consistency beats cleverness.
The case for it
Social media can be an essential tool in business
Instagram has over 1.5 billion active users. LinkedIn is where your buyers check you out before they agree to a call. Between them, that is most of the research your prospect does about you before you ever speak.
You can also join social media for free, meaning it is not a costly financial outlay, and multiple platforms can be comfortably monitored by one person. The cost is attention and consistency, not budget.
How social media can grow your business
Reach, content and consistency. Most accounts that go quiet failed on the third one.
Reach more people
Many platforms, such as Facebook and LinkedIn, come with targeting tools to help you match your posts to your ideal clients. Some even have groups designed for particular demographics you can join.
To increase your reach, it is essential that you know how to use these resources effectively to really make a big impact.
- Influence people directly
- Drive up existing sales
- Keep your marketing costs low
- Increase referrals and brand awareness
- Generate more website traffic
- Improve your Google ranking (SEO)
Worth knowingIf you only have 100 followers, you are only talking to 100 people. Gaining the right followers takes active work and engagement.
Give content people will read
For social media marketing to be effective, you need to create posts and choose platforms fitted to your ideal customer. Some thinking needs to go into it before you reap the benefits.
- Intrigue readers with quality posts
- Select platforms to match your market
- Capitalise on all platform features
- Use optimum hashtags and appropriate tags
- Gather eye-catching pictures and videos
- Use advertising successfully
- Implement consistently
Worth knowingContent built for your buyer, not content built for the platform.
A strategic approach
Your content needs to vary from platform to platform. It also takes about 18 months of consistent, effective social media marketing to achieve maximum leverage.
The difficulty is in creating the right content, finding the right tone, choosing a suitable platform for your business to use, and achieving consistent social posting on a regular basis.
Worth knowingBy outsourcing to Brolly Marketing, we do all of this for you, across LinkedIn, Facebook, Instagram, YouTube and the more niche platforms your buyers use.
What you get
Content built for the platform it lands on
The same message, written and designed differently for each place your buyer will meet it.
Designed per platform
A carousel that works on LinkedIn does not work as a Reel. We produce the artwork, the copy and the scheduling for each platform in your mix, so nothing gets cross-posted and ignored.
Checked in the feed, not in the file
Every post is reviewed where your audience will actually see it. Artwork that looks right in a design file and wrong on a phone is the most common reason good content underperforms.
Take a look at some of our work
Social and content programmes we run for clients.
Interested?
We'll be happy to talk or meet with you for a free, no-obligation discussion about how we can help you.
