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LinkedIn Outreach That Actually Works

Most LinkedIn outreach gets ignored. Ours doesn’t.

If your LinkedIn activity isn’t generating the right conversations or meetings, you’re not alone. Most businesses have tried outreach in some form and found it either ineffective or impossible to sustain.

Brolly Marketing does it differently. Here’s the proof.

Book a conversation See the results

63%

New Connection acceptance rate

Industry average: ~25%

85%

Hot lead rate from re-engagement campaigns

Replies requesting meetings

95%

Combined hot and warm lead rate

Leadership coach campaign

The evidence

Real Campaigns. Real Outcomes.

These are not projections or estimates. They are results from campaigns we have run, including one on our own LinkedIn profile.

A healthcare lawyer, US-based

She wanted to re-engage her existing LinkedIn network. Previous outreach using promotional messaging had generated almost nothing.

We ran a discovery session to understand her story, then crafted three message variants rooted in her career transition from oncology nursing to law, and her passion for bioethics. Every message ended with an invitation for a virtual coffee, not a pitch.

Two professionals reviewing work together at a laptop

Campaign duration: 2 weeks
Total messages sent: 132
Meeting requests (hot leads): 22
Hot lead rate: ~85%

She had to pause the campaign because she could not handle the volume of meeting requests. People shared personal stories, offered their email addresses unprompted, and engaged in ways that promotional messaging never achieves. Even after the campaign stopped, replies kept coming in.

A leadership coach working with C-suite clients

Her previous campaigns promoting her Leadership Academy had generated virtually zero responses.

Our discovery session uncovered a compelling personal story that became the centrepiece of the messaging. The results over four weeks were transformative.

A woman leading a meeting at a whiteboard

Campaign duration: 4 weeks
Total messages sent: 452
Meeting requests (hot leads): 50
Warm leads: 29
Combined hot + warm rate: ~95%

From zero responses to 50 meetings and 29 warm conversations. The approach was the same, the results were night and day.

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Our own first-connection campaign

We ran this campaign from our own LinkedIn profile, targeting senior private-sector leaders including Managing Directors, Directors, VPs, and Heads of Department across IT, technology, medical devices, biotech, renewables, engineering, finance, manufacturing, and professional services.

The connection requests contained no sales hook and no call to action. The sole objective was to connect with the right people.

Connection requests sent: 286
Successful connections: 181
Acceptance rate: 63.3%
Industry benchmark: ~25%
Over benchmark: 2.5x higher

A 63% acceptance rate with no sales messaging, in a campaign targeting senior leaders across multiple industries. That is what personalisation at scale actually looks like.

Choose your route

Two Campaigns. One Approach.

Whether you want to re-engage your existing network or build new connections with the right people, both campaigns are built on the same principle: outreach should feel like the start of a real conversation, not a sales pitch.

Campaign 1: Re-engage Your Network

What it does

Re-engages dormant relationships in your existing network

Starting point

Your downloaded LinkedIn connections data

Message approach

Warm, story-driven messages rooted in your personal background

Discovery session

Yes, approx. 2 hours

Tracking

Every reply categorised: Hot, Warm, Cold

Meeting support

Full end-to-end support available

Our flagship approach

Campaign 2: Build New Connections

What it does

Builds new connections with senior decision-makers you haven't reached yet

Starting point

LinkedIn Sales Navigator targeting by sector, seniority, and company size

Message approach

Individually personalised per prospect based on their profile and activity

Discovery session

Yes, focused on defining your ideal targets

Tracking

Dedicated CRM: every connection, response, and conversation logged

Meeting support

Full end-to-end support available

Behind the campaigns

How It Works

We don’t share every detail of our process, and that is deliberate. What we will tell you is this: the results come from the combination of two things that are very rarely found together in the same service.

Sales experience that actually understands people

Sharon Shapiro has spent decades in B2B sales, working with senior stakeholders across legal, professional services, and complex technical sectors. She understands how to identify the right decision-makers, what makes a message land, and how to move a conversation forward without it ever feeling like a pitch.

Every campaign is built around a real discovery process. We invest time upfront to understand your story, your voice, and what makes your business worth noticing. That foundation is what makes the messaging work.

A business professional selecting from a network of contacts

Technology that makes personalisation possible at scale

Our technical specialist, has built the AI-powered system that sits behind every campaign. It researches each individual prospect and generates a genuinely personalised message based on their profile, their background, and their activity. Not a template with a name dropped in. Every message is unique.

The automation is carefully paced to mirror natural human behaviour, working within LinkedIn's guidelines and timed to your time zone.

End-to-end, not just a list of names

Most LinkedIn outreach services stop at generating connections. We take you from first contact to a qualified, booked meeting. That includes tracking every response, helping you craft replies, and arranging meetings on your behalf using scheduling tools integrated with your calendar.

Two people exchanging business cards across a desk

Why Brolly

We don’t just run campaigns.

We build relationships that turn into meetings, conversations, and growth.

We create meetings, not just leads.: Most companies stop at the list. We don’t.
Your messages sound like you.: We invest in understanding who you are, so outreach feels human.
We work with you, not just for you.: Targeting, messaging, and prospects are refined together.
We understand sales, not just marketing.: We know how to identify the right people and have the conversations that move things forward.
Your data is treated with respect.: Our system works within LinkedIn’s guidelines, paced naturally, indistinguishable from manual activity.

Ready to Find Out If This Is Right for You?

If your LinkedIn activity isn’t leading to the right conversations, this is worth a conversation. No hard sell. Just an honest discussion about whether this approach fits your goals.

Sharon Shapiro

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