Shape your strategy
PR
Capturing your customers’ attention is essential to grow your business.
Today’s customer inhabits a digital world where there is an abundance of information and a scarcity of attention. Customers are most responsive to brands they consider credible, trustworthy, and that bring real value to their specific needs.
Why it matters
An abundance of information, a scarcity of attention
If you are not the credible, trustworthy option, it will be your competitors with the better PR who win your customers’ attention.
People will likely pay more for a product that is perceived as reliable and trustworthy. Familiarity brings comfort and reassurance, and people are prepared to invest in it.
We build strong awareness around your company brand, specifically among your target market, through a combination of traditional and digital PR, ensuring your story is seen, trusted and discovered both offline and online.
How we can help
Every engagement runs the same four phases. The plan below is a real one, from a live client programme.
Discovery & objectives
At the start of our relationship, we run a messaging workshop to get under the skin of your business and develop clear messaging that runs consistently across all your sales and marketing collateral.
- Define goals: brand awareness, leads
- Identify target audiences
Why it mattersNothing goes out until we agree what you are actually saying, and to whom.
Message & media targeting
We work out which publications, journalists and platforms your buyers already pay attention to, and shape your messages for each of them rather than issuing one release to everybody.
- Craft key messages
- Target relevant publications and channels
Why it mattersCoverage in a title your buyers read beats coverage in a title with a bigger number next to it.
Content & campaign execution
We use the power and validation of earned media, both print and online press and social media, to build your brand’s credibility. Through powerful storytelling and a flow of compelling content, we build the reputation of your business and the key people within it.
- Write press releases and pitches
- Schedule media outreach
Why it mattersA flow of content, not a one-off announcement. Reputation is cumulative.
Measurement & refinement
We provide a media coverage analysis report with detailed metrics on audience reach, digital visibility and engagement, to demonstrate the return on your investment.
- Track media coverage
- Analyse and adapt the strategy
Why it mattersPR that cannot be measured cannot be defended at budget time. Ours is measured.
Where it starts
Storytelling that builds your reputation
Every engagement opens with a messaging workshop. We get under the skin of your business and develop clear messaging that then runs consistently across all your sales and marketing collateral, not only the press releases.
That is the difference between PR that reinforces everything else you do and PR that sits in its own silo saying something slightly different from your website.
The benefits of PR
- Attract new customers and retain existing ones
- Build a strong partner network
- Attract and retain the best talent
- Build strong word of mouth
- Raise individual profiles as the face of the business or industry
Our PR services include
- PR strategy and planning
- Press office and media management
- Traditional PR outreach and digital PR
- News stories, thought leadership and newsjacking
- Media launches and briefings
- Research-led news campaigns and award entries
- Internal communications
Proving it worked
Measuring the value of PR
We provide a media coverage analysis report with detailed metrics on audience reach, digital visibility and engagement, to demonstrate the return on your investment.
- Audience reach
- How many of the right people the coverage actually reached.
- Digital visibility
- Where you now appear in search, and on which terms.
- Engagement
- What readers did next: shares, clicks, enquiries.
Take a look at some of our work
Communications programmes we have run end to end.
Interested?
We'll be happy to talk or meet with you for a free, no-obligation discussion about how we can help you.
