SaaS Podcast Services

About the Client

Peak-Ryzex is the leading name in digital supply chain, retail, hospitality and mobile workforce solutions. Based in Chippenham, UK, they provide integrated hardware, software and support solutions to big-name brands and work with technology partners such as Samsung, Honeywell and Brother.

Overview

Helping the salesforce to seamlessly swap to the new ‘online’ selling

With the recent Coronavirus lock-down crisis, Peak-Ryzex were looking for new and innovative ways of communicating to a widely distributed customer base. This included spreading the words about new products, services and partnerships. They also wanted to produce new marketing material, to be used by their salesforce, to assist in the suddenly-online selling process.

How We Helped

Communicating with an online audience

Dave Harries, Brolly Marketing associate, was brought in by Peak-Ryzex to help them explore new and innovative communication strategies.

Shortly after, they commissioned Dave to create a series of B2B podcasts, featuring professional interviews with experts from Peak-Ryzex’s technology partner network. This was to be done entirely on-line.

Dave set up individual information calls for podcast participants, briefing them on:

• What to expect
• Acquiring equipment to create the best audio environment
• Times & dates for the recordings to take place

He also relaxed participants and reassured them of the value they could bring to the podcast. That way, a successful recording was far more likely.

Giving the perfect platform for stress-free communication

As the host of each podcast episode, Dave:

• Introduced the topic
• Gave scripted introductions on the guests
• Asked questions to show off the guests’ expertise
• Facilitated effective, engaging discussion
• Ensured all relevant topics were covered, as agreed beforehand
• Kept discussions on-track

Peak-Ryzex benefitted from his years of experience and broadcast training, which maximised the enjoyment for the podcast guests. That way, they had a professional and comfortable platform to express themselves.

Dave also ensured that the recordings were conducted using specialist cloud-based software. This was beneficial, as it:

• Allowed local capture of high-quality audio files
• Enabled these files to be imported into a professional Workstation
• Ensured that podcast editing was to a high standard

That way, the four different remote voices overlapped seamlessly in each episode – despite not being in the same room at the time of recording.

“It has been incredibly refreshing working with Dave Harries on a series of recent Podcasts. Dave is the consummate professional and clearly a master of his art. From creating a Podcast best practice platform, steering first time participants through briefing sessions to delivering excellent quality output, Dave has been a pleasure to work with. As an organisation, Peak-Ryzex have received very positive feedback following the Podcast broadcast, which resulted in the number of downloads exceeding our expectations. I wouldn’t hesitate to recommend Dave.”

Teresa Poole, Commercial Marketing Manager, Peak-Ryzex plc

Maintaining effective contact with an online audience

The first 8 podcasts were delivered on time and with no technical problems.

By consulting with Dave on the best marketing strategies, Peak-Ryzex was then able to:

• Download the finished audio files
• Upload to their own podcast hosting provider
• Distribute the podcast widely
• Maximise the podcast’s visibility on-line & in the industry

The response to these podcasts was excellent. Peak-Ryzex benefitted from:

• 100s of downloads
• Thousands of page impressions
• Regular compliments on the quality of the podcast
• Additional marketing materials to assist the salesforce

The Peak-Ryzex salesforce was able to enhance their interactions with clients and prospects.

Peak-Ryzex has now commissioned a second set of 9 podcasts from Dave. These are currently in production, with a staged roll-out to start in late July.

You can listen to the completed podcasts on the Peak-Ryzex website.