Healthcare Brand Identity

About the Client

OnCue transport patients in both public and private healthcare, and work in partnership with respected organisations such as DHL Healthcare and Falck. Their MediCab® service is designed to provide superior transport to those with medical or mobility needs.

The services OnCue provide sits in-between an ambulance and a minicab covering a range of transport needs, whether a routine hospital visit, a Doctors’ appointment, pharmacy or simply a day out.

Overview

Brand transformation

For established ambitious and growing businesses like OnCue, they often find themselves at a point where their brand and visual identity no longer fits their core business. Typically, this is for four reasons:

1. Their core services and target market has changed from when they launched.
2. Their existing brand and visual identity was originally designed on a minimal budget or in-house and now needs a redesign to be more professional if they are to stand out from their competition.
3. They have been through a merger or acquisition and their identity has become disconnected.
4. It’s been some time since the business updated their brand identity and it needs a refresh.

How We Helped

Company naming and tagline

For OnCue their traditional market was a taxi service but now 95% of their market is medical and mobility transport. The existing company name and identity wasn’t a good fit for the business. They needed a brand name, tagline and identity that clearly defined their proposition to their market. We renamed the company to OnCue, a short, memorable name that is easy to speak and spell. We provided OnCue with phrasing and taglines to explain succinctly what they stand for and created the service name Medicabs® for their fleet vehicles.

Brand and visual identity

We worked with the OnCue team via a workshop to establish the businesses core values, market personas, tone of voice, mission, vision, brand story and proposition. This allowed the team to agree the clear sales message and approach for the visual identity design.

The visual concept was design with medical sector influence using clean lines, shaping and colours to reflect a safe, professional, clinical and compliant service.

The result

OnCue have a consistent brand story and visual identity that has enabled the business to be both visible and memorable within their target market. They have been able to influence the market and reinforce their values, which has resulted in winning more public and private healthcare service contracts.

The deliverables:

• Brand identity

• Company naming and taglines

• Visual Identity

• Website brand influence

• Leaflets and brochures

• Leaflets and brochures

• Company overview

• Workwear design

• Vehicle livery design

• Company stationery

• Social media graphics and templates

• Loyalty and driver cards

• Display banners, flags and office signage

• Advertising design

• Email header, footers and signatures

Doug has been instrumental in helping us launch a successful new brand, consistently providing smart and creative design that supports our business effectively. I highly recommend Doug and his team.

Torsten Brose, Managing Director, OnCue